Credentials

• B.A. in Psychology and Business Communications – Ohio State University

• Northwestern Executive Marketing Program

• Penn State Executive Program on Marketing Strategy for Growth in Business Markets

• Covey Principle-Centered Leadership

• Certified Sales Coach for FranklinCovey "Helping Clients Succeed" program

Associations

• Institute for the Study of Business Markets, Associate Director, Penn State SMEAL College

• American Management Association, Marketing Council Chairperson

• Sales & Marketing Management Magazine Advisory Board

• Electronic Business Research Center Advisory Board

• Outsourcing Institute Advisory Board

Longboat A+ The Observer

"Mary Donato"

The name "Applied Principles” is a fitting one for Longboat Key resident Mary Donato’s company. As CEO and founder of the management-consulting firm, Donato applies one principle to her life that she steadfastly adheres to: If you’re not passionate about what you do, then find something else.

Luckily, Donato has already found her focus.

Donato has 27 years of experience working with sales and marketing strategies for companies such as Xerox and Dun & Bradstreet. With Xerox, Donato began in the sales-management division and then switched to marketing in a move to Chicago from Ohio. The switch allowed Donato to see that she loved both fields, which led to her incorporating both sales and marketing into her current business... read more about Mary Donato.


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