Professional Assessment

Start with an understanding of your current sales strategy, market coverage approach and sales/ marketing effectiveness.  A Professional Assessment provides clients with the knowledge of what’s working well and what needs to improve to deliver greater productivity and results. 

Your organizations effectiveness will be assessed in the following areas:

Sales Strategy: Is your approach to market segmentation providing you the most profitable results?  Who are you selling to, what are you selling and why are they buying?  Are you selling products or solutions? Are there other industries or geographies that could yield additional growth?  By analyzing data and talking with both associates and clients, Applied Principles will assess your current situation and identify areas for immediate focus.

Market Coverage: Are you reaching enough of your potential market?  Are you targeting the right prospects? What is the current capacity of the sales organization and should you be using additional sales channels for coverage?  Time is the most precious commodity that a sales person has....how are they using it?  Applied Principles will assess your current coverage model and identify areas for immediate improvement as well as longer term approaches.

Sales and Marketing Effectiveness: Are your current selling resources providing an effective Expense to Revenue ratio?  Are you netting an attractive ROI with your marketing programs?  Do you have a performance metrics dashboard that allows you to quickly measure the right activities?  Applied Principles will review the current metrics being utilized and provide recommendations of how to simplify your dashboard so you can focus on the vital few that drive results.  We also help your sales and marketing efforts become more integrated in order to maximize your investments and improve brand awareness.

People Management: Hiring and retaining the right sales and marketing people are critical to the success of any organization.  Applied Principles will do a complete assessment of how your organization recruits, trains, rewards and retains talent.  Beyond that, we will also look at the Management Processes to ensure people are receiving the right direction and coaching that supports the growth goals. Recent clients include:

• Automatic Data Processing
• Franklin Covey
• Lexmark
• Citrix Systems
• More Space Place
• Penn State University
  
  
  Contact us for more info