Applied Principles is a sales and marketing professional services firm that helps Fortune 1000 companies achieve sales and marketing excellence.  Clients include companies seeking innovative customer coverage solutions that will deliver profitable revenue growth, an improved ROI and reduce the cost of sales.  Applied Principles helps companies segment their markets and leverage traditional field sales models along with other multi-channel approaches.  This includes call center coverage (Telesales or Inside Sales), on-line and other indirect sales channels that will help improve sales effectiveness and increase productivity.  Coverage and processes are designed to minimize channel conflict and encourage cross-channel collaboration.

Mary Donato, CEO and Founder, offers an approach to implementing effective sales coverage, sales management processes and demand generation programs based upon 28 years of experience working with Fortune 500 firms.  She works closely with clients to help them gain the greatest return through effective implementation of customer contact strategies including territory redesign, strategic account coverage, team selling, “new business” models (hunter/farmer) and integrated marketing campaigns.

Start with an understanding of your current sales strategy, market coverage approach and sales/ marketing effectiveness.  A Professional Assessment provides clients with the knowledge of what’s working well and what needs to improve to deliver greater productivity and results. 

Each engagement is viewed as an opportunity to build a lasting relationship with a client.  Trust is built by delivering high impact results which exceed customer expectations.